Surprise Surprise, Blogging as a career is ruling the roost these days. Many more are thinking seriously about making blogging as their full time profession. Well, why wouldn’t they! Today’s generation love to read various stuff on the internet. So let’s read about blogging.
A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. A blog is just your own website that you are going to update on a regular interval of times. A blog is a short form for the word weblog and the two words are used interchangeably.
Bloggers are those human beings, who are passionate to share any type of information with others. It may be their day to day life incidences, their experiences, hobbies, traveling memories, cooking, etc. In other words, a blog is nothing but a journal or some kind of a personal diary which they want to be share with global internet audiences.
Some bloggers, love to share data on other topics like latest technologies, gadgets, politics, social issues, scandals, sports, investments, business, marketing. Bloggers wrote according to their subject of interest and passion as you see many blogs on niche topics like cooking, health, gardening, hair tips, beauty tips and much more.
This is one of the interesting parts everyone wants to know. There are many ways through which a blogger earn money. Some of them are given below.
Google AdSense: Google AdSense is an ad network belonging to Google. It is the biggest ad network in the world and the main service through which Google can display ads on a lot of websites. As a website owner, you just need to apply online for AdSense account on Google. After Google’s approval, you have to place advertisements which are provided by Google, on any part of your web page like in sidebar, top side or on the bottom side.
If a visitor visits your website and clicks on any advertisement then he will automatically redirect on that website. As he clicks that advertisement from your website page, Google will pay you some amount of that click. In such a way you can earn money on every click and this method is called as Cost per Click (CPC).
But there are many rules and guidelines of Google which you have to follow if you add Google AdSense on your website otherwise you have to face consequences like penalties and website banning from Google.
Private Advertisements: If there are enough traffic visits on your website per day, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above-mentioned option is that there is no middle man, which means you can set your own ad rates.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic. You can also choose to sell sponsorship space in your email newsletters, podcasts, and videos if you get paid for that.
Affiliate Marketing: If you want to increase your revenue, then affiliate marketing is a good option for you. You can understand the basic concept of affiliate marketing through the points given below:
1. An advertiser has a product which he wants to sell. If you include his product link on your website and a buyer visit his website from that product link and purchase that product, then you will get a commission on that product sale. In such a way you can earn a specific amount on a product sale every time.
2. He provides you a unique link that tracks your affiliate code. So that, he knows when a buyer used your link to make a purchase. You have to include this affiliate link on your site. You can do this directly in the content or through banner ads. If a visitor clicks on your unique link and buys the product which you have recommended, you earn a percentage of what he purchased.
You can use affiliate marketing through ad networks of e-commerce players like Amazon, Flipkart, Shop Clues or you can create private partnerships with advertisers and business owners or medium level e-commerce portal owners with an affiliate program
Other Methods: There are more other options through which a blogger can earn a good amount such as by Selling Digital Products(i.e eBooks online courses/workshops, images, video, or music, apps, plugins, and themes). You can also Sell Membership to other website owners to put their content.
Top Bloggers in India
There are many Indian Bloggers, as the craze of both blog reading and blog writing is increasing rapidly in past few years, who emerged as big players in this arena. These are the top 5 bloggers in India according to an article published in indiamicrofinance.
Watch for our next article on “How a blogging website should be?”
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