How my Online Store should look like?
This question blows up every individual who is in the e-commerce business. Nowadays, every new entrepreneur or a businessman put their store online in a hope of better sale. But the most important aspect here to take into consideration by every buddy entrepreneur before developing their online store is its customization or how to customize a website accordingly to attract more and more buyers? Many of you will take a little bit of time for understanding the meaning of customization. But be assured after reading this article you will definitely get that word.
What is Customization of an Online Store?
In simple words, customization means to setup your online store according to your business needs as well as from the viewpoint of your targeted viewers and customers. It’s nothing but the collection of features, you want to show your buyers on your website. A proper customized website has the ability to engage the visitor’s attention and make them to purchase a product or at least a shopper should register their name as a user. In a recent study, past year’s e-commerce sales were approximate $16 billion with chances of market expanding up to seven times higher, according to Morgan Stanley. Various agencies predict that Indian e-commerce sales are expected to reach US$ 120 billion by 2020. So to have a strong hold in the e-commerce market we need a fully customized web presence.
The following is a list of the features, our e-commerce portal enriched with.
1. Looks Does Matter
As a famous anonymous quote “First Impression is the last impression” your first priority to create your portal with a proper layout, sober look and a nice logo.
Many studies and surveys straight away point towards the psychology of the internet surfers that the catching eye web pages grab the attention of approximately 90% of them. It increases the conversion rate which directly helps to increase the sale.
2.User Interface Holds the Key
Studies indicate that 76% of buyers find to the website’s user-friendly nature. More complexity increases more confusion into the mind of shoppers. Many of the surfers hate complex websites and the bounce rate of such websites are also high.
It can affect your sales. So to retain your possible buyers provide them comparison charts, filters, customer reviews, FAQ which help them in quick decision making.
3. Mobile Responsive
According to Economic Times report, the smartphone users in India cross 300 million marks in 2016. India is expected to overtake the US as the second-largest smartphone market by the end of 2017 with robust annual growth, says a Morgan Stanley research report published in Indian Express. So to grab more business opportunities there is an absolute requirement of creating mobile friendly websites.
4. Product Reviews
Product reviews are one of the key features for the best publicity of your products. Most of the buyers have a tendency to read reviews of other buyers for a specific product before making any decision of purchasing.
About 67% of consumers are influenced by Online Reviews and most of them reached to their final yes or no on the basis of the reviews. So a Product Review section is a must for your E-commerce Website.
5. Discount Offers
Customers can be easily tempted by giving lucrative offers on that product which they want to purchase. Many online shoppers are always in the look out for such e-commerce websites who provide a discount on products, free coupons and other freebies on purchases.
Millions of people lose their minds during sales and discounted periods and buy anything at slashed prices just because it’s on sale. By giving some sort of discounts, you can generate a number of customers and it will automatically increase your website traffic.
6. Product Images & Videos
Visuals create a greater impact on buyers than a simple text. So to create that impact images and videos of good quality and high resolution are necessary to catch consumer’s attention on a product.
According to Animoto’s survey result, a video helps to persuade 73% of people to buy a product or service. Now buyers want to see multiple images with different angles and a zoom effect to get the feel.
7. Payment Options & Shipping Information
Payment options are a must-have feature for an e-commerce website. Today e-commerce websites provide services worldwide. For customers ease they accept payment through many modes like credit and debit cards, cash on delivery, PayPal, etc.
In E-Commerce, shipping means to deliver a product to buyer’s residence. Many E-Commerce websites take extra charges for this service and it is one of the reasons for shopping cart abandonment. Interestingly, shoppers spend 30% more per order when free shipping is included. So always provide free shipping on some of your best selling products to increase your profit.
8. Social Media Icons
Nowadays, social media is one of the biggest platforms for brand promotions. People take public opinions on social media before purchasing a product. Many e-commerce portals run advertisement campaigns on social media to promote the products as well as to sell them. Facebook, Twitter, Instagram, Pinterest, etc are some of the well-known social media platforms. You can see social media icons most probably in the footer section of any website.
9. Product Wishlist
Wish lists are collections of desired products saved by customers to their user account, signifying interest without immediate intent to purchase. Offering wish lists is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn’t end up purchasing. Wish lists are mutually beneficial: they give customers an easy way to remind themselves of a product which they can buy later.
Another reason for having wishlist feature on your website is when you run out of stock on a particular product, wish lists allow visitors to track the item’s status. It can also inform you how much inventory to compile: products popular on wish lists have a higher likelihood to be purchased. Once the product is back in supply, customers who saved it to their wish list receive a notification.
10. Store Locator
According to a survey conducted by The 2015 TimeTrade State of Retail Report, in which they surveyed 1,000 consumers to understand their shopping behaviors and preferences. Most consumers (85%) say they prefer to shop in stores because they like to touch and feel products before they make a purchase decision.
If you are an owner of a web store that has several local or national retailers, then a store finder tab is a must have an option for you because many of the conservative customers who prefer to check out the actual store itself may visit the website but only to find the nearest shop location or branch.
11. Related Items
Let’s take an example, we select a mobile and press the Add to Cart button. A section emerges that says, “you might like this”. This section shows products which are related to mobile such as micro sd card, earphones, mobile cover, charger, etc. It’s actually signaling to the buyer that “buy me also”. Many online sellers use a related items feature to sell more.
Frequently Asked Questions (FAQ) is a collection of general questions which can arise in the mind of a user while buying any product from an e-commerce portal or surfing any complex website.
In this section, the seller provides solutions of such questions which satisfy the buyer and increase their confidence. Some of the questions are as follows:
- How do I proceed through the checkout process?
- What is a fulfillment address?
- Can you ship your products anywhere?
- What methods of payment do you accept?
- How do I cancel an order or return an item?
- How do I apply a promotional code to my order?
- How safe is my personal information?
- Which browser should I use to view your site?
- Do I need to install special software to shop online?
If you are interested in creating your own online store and want a website developer then feel free to contact us.