As the virtual world of internet is on expanding every moment. Millions of websites registered every day. Students to techies, bloggers to businessmen and commons to VIPs everybody knows the importance of their presence on the internet.
There are several Search Engines which shows the desired results according to the need of the user in a systematic way. In other words, it put the result on the screen on the basis of their ranking. Many factors are responsible for the ranking of a web portal like the quality of its content, graphics, popularity etc. If your website is among the top rankers of the search engine then naturally it increases the numbers of viewers on your website because normally a user visits the websites of first few pages and if he gets its desired information on that then there will be fewer chances that the viewer will move towards the later pages of search engine.
Not all people search for the name of a website. Most of the times people search based on what they need. This is usually the product they are looking for or the service they need or the subject of the information they seek. So they put the keywords related to that product or service. So, it is important for website owners that their website should be on the initial pages of a search engine (mostly on the 1st page) on those keywords.
But the big question arises, how it would be possible? The simple answer to this question is SEO.
WHAT IS SEO?
Now a day from small business owners to giant corporate creates new websites or restructuring their old ones fit on SEO parameters to make them user- friendly, faster and easier to navigate. It helps them to gain more traffic of visitors on their websites. More visitors mean more products selling mean more profit earning.
HOW MANY STAGES ARE THERE IN SEO?
There are two stages in SEO.
On-page SEO: Collection of methods to make your website search engine friendly.
Off-page SEO: Methods of promoting websites to get better rank in search results.
- ON PAGE SEO:
It consists of methods, tweaks & tricks which can be applied while designing the website to increase search engine visibility. The structure of a website also plays an important role in SEO. Some important methods include keywords research & analysis, tags and non-index attributes optimization, web speed optimization, competitor analysis, canonicalization installation, CSS & js file optimization, content optimization, links analysis, etc.
- OFF PAGE SEO:
It consists of techniques used to promote your website by using various methods and getting a huge amount of backlinks. Backlinks are nothing but the links of your webpages on other websites. So that if any user clicks on that link which is on a different website gets redirected to your website. Such backlinks are also called as incoming links.
For getting more backlinks, your website should have good quality content.
Quality content helps you to get quality backlinks which in turn will give you good rankings and traffic.
Some important off page methods include directory submission, social bookmarking, article submission, social media sharing, guest posting, classified posting, review posting, etc.
WHY IS SEO MUST?
Last but not least, SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings. A good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfill your business purpose.